How well do you know your customers? Are they engaging with your content? In this episode, I interviewed Brad Basar, Founder and CEO of Leaf Traders. Brad will share why it is essential to understand your customer profile, and how to maximize customer loyalty and engagement in the new decade.
If you’re a cannabis or hemp CBD company looking to build relationships with your customers, you don’t want to miss this episode!
In this episode, we discuss:
→ Education about ICPs (Insight Community Platform)
→ How to approach cannabis and hemp CBD customer loyalty and engagement in the new decade
→ How to utilize your customer base for more than simply revenue
About our guest, Brad Basar, Founder & CEO of Leaf Traders
Starting with 8 years in the music business and then spanning across 11 other industries, Brad Basar has held leadership positions in operations, technology, and marketing. He officially joined the cannabis industry in 2013 as a registered Michigan Medical Marijuana Caregiver and launched Michigan’s first Medical Marijuana Patient Portal. In 2017, Brad founded Leaf Traders with only 3 mission keywords: Technology, Advocacy, Community. After 2 1/2 years of research, testing, and development, Leaf Traders launched their MVP, the Cannabis Survey Marketplace, on September 19, 2019. The Leaf Traders 2020 development roadmap is robust and aggressive with the launch of a series of Marketing, Research, and Engagement tools evolving the Leaf Traders Platform into the first cannabis/hemp dedicated ICP (Insights Community Platform).
About our host:
Cannabis Marketing Live is hosted by Kendra Losee, CEO of Mota Marketing.
Kendra is passionate about using marketing to help businesses grow and succeed! In addition to working with clients to determine their marketing strategies, she recently launched a course teaching social media to cannabis entrepreneurs. From social media to traditional marketing, Kendra’s 20+ years of marketing experience helps her lead the way in cannabis and hemp CBD marketing. And she couldn’t be happier about it.
You can find Kendra at:
Motamarketing.com
Facebook.com/motamarketing
Instagram.com/motamarketing
LinkedIn: Linkedin.com/in/klosee
Twitter: twitter.com/klosee
Email: hello@motamarketing.com
Tools I use:
(Note: these are affiliate links and I may earn money if you click the link and make a purchase).
Ecamm Live http://bit.ly/2zTZAXg
Call Recorder for Skype Ecamm http://bit.ly/2NvGwR8
Blue Yeti USB Microphone https://amzn.to/2lChWBZ
Logitech HD Pro Webcam https://amzn.to/2yO9yZB
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