Phytotecnia, a New Zealnd-based medicinal cannabis company, launched its equity crowdfunding campaign publicly through PledgeMe on Monday. The investment raised more than $300,000 privately days prior to the launch.
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Founded in 2019, Phytotecnia was created by Irene López-Ubiria and Álvaro Vidiella-Salaberry, who were also part of the leadership team of Hikurangi Cannabis Company (now RUA Bioscience), the first medicinal cannabis company to raise investment on PledgeMe and the first Māori-run company to be listed on the NZX. The duo revealed:
“We believe that the only possible approach to succeed in the industry is a learner’s approach: understand and acknowledge the complexity of the medicinal cannabis industry and develop a business model based on expertise, hard work, and patience.”
The duo also noted that they have a different approach that is now considered “extremely attractive” for conventional investors who are looking for rapid profits.
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“We are…
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