The Artist’s Way: How I Ended Up In The Canadian Cannabis Business

It should come as no surprise that a number of musicians have gravitated toward the cannabis industry and are actively aligning themselves with weed brands.

The music business has always had a strong connection to cannabis. While its ties to artists have mainly been recreational, indelibly linked with decades-ago photos of icons like Jerry Garcia, Bob Marley and Willie Nelson, the industry has clearly changed.

The natural fit between pop culture and cannabis remains as strong as ever, but the legalization of adult-use weed in Canada has contributed to a dramatic cultural shift that has expanded the reach well beyond rock ’n roll.

– Read the entire article at Edmonton Journal.