Newsom vetoes bill that would have allowed cannabis advertising on freeway billboards – Cannabis Business Executive

Gov. Gavin Newsom vetoed legislation Friday that would have allowed cannabis products to be advertised on freeway billboards in most of California, a bill that sought to negate a court order in November that had banned the signs.

The bill would have permitted marijuana ads on billboards along interstate freeways and state highways that cross state borders, except within 15 miles of another state.

“When the voters passed Proposition 64, they enacted robust protections shielding youth from exposure to cannabis and cannabis advertising,” Newsom said in a veto message. “Among other things, voters completely prohibited billboard-based cannabis advertising on all Interstate Highways, and on all State Highways that cross the California border. Allowing advertising on these high-traffic thoroughfares could expose young passengers to cannabis advertising.”

Assemblyman Bill Quirk (D-Union City) said his bill was necessary to help the state’s legal cannabis industry, which has struggled in the face of high taxes and bans on cannabis shops by most cities.

“We have not done enough to help the legal cannabis industry thrive,” Quirk said. “The legal cannabis industry has a very limited and narrow set of marketing avenues available to them. Removing their ability to promote their legitimate business along hundreds of miles of roadway does nothing but help the illicit market.” [Read More @ LA Times]