A study undertaken by the San Francisco-based cannabis delivery platform Eaze found an increasing crossover between cannabis use and off-the-couch activities including work, fitness and intimacy, reported Adweek.
“It may sound counterintuitive, but cannabis for responsible adults does exist,” said Elizabeth Ashford, vice president of communications at Eaze.
“We’re seeing the integration of cannabis into parts of life where we previously didn’t see it. It’s not about waking up and hitting a bong,” Ashford told Adweek. “Some people may take a 2-milligram Sativa edible like someone else would drink espresso in the morning.”
The survey also asked about the role cannabis plays in many other aspects of people’s lives, including careers and intimate relationships.
Finally, 37% said they pair cannabis with their workouts, countering the erroneous and outdated image of couch-locked stoners.
These facts, doubtless, are music to the collective ears of cannabis entrepreneurs and producers who will surely be delighted to provide weed to this busy and rapidly growing segment of the population.
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